Who We Serve
Healthcare and Pharmaceutical Enterprises
At Way to Goal, we work predominantly with marketing leaders in the healthcare industry, ranging from rising startups to established international firms.
Our ideal clients are those who tightly grasp the value of market research in driving product success. We typically interface with brand managers, CMOs, or heads of market research to get to the root of the issue they are experiencing with their products.
Our Core Clients
Pharmaceutical
CompaniesWe have extensive experience serving global pharmaceutical companies which we adapt to other small and medium-sized clients. We conduct research on a wide span of healthcare topics including acute, chronic, and rare diseases.
Telehealth And Health Technologies Companies
As new technologies transform healthcare, Way to Goal is at the forefront of the dramatic paradigm shift toward telehealth. We arm companies in this space with insights on how consumers are interacting with emerging technologies.
Nutraceutical
CompaniesWay to Goal provides market research support to firms in the rapidly expanding wellness market. We gather the consumer insights they need to develop, commercialize, and capitalize on vitamins, probiotics, acne creams and much more.
Clients Come To Us When They’d Like To...
- Develop a new product
- Redesign existing product
- Diagnose declining or lagging market penetration
- Identify target customers and personas
- Better understand their customer journey
- Develop branding elements and strategy
- Test and refine usability of product, device or support program
Our ultimate goal is to illuminate our clients’ most pressing goals, apprehensions, and questions as they bring their products to the market.