Custom Market Research for the Healthcare Industry

Make Effective Marketing Decisions with Proven Market Research

Way to Goal provides healthcare and tech companies with outstanding insights to develop optimal marketing strategies that win. Through innovative market research design and novel customer insight interview techniques, Way to Goal has a proven track record of delivering rapid-turnaround, custom, qualitative market research for some of the largest healthcare companies in the world. 

Some Companies We Have Worked With


Why Choose Us

With us  as your marketing thought-partner, we work as an extension of your insights team to discover fresh “a-ha’s” about your customers and market.  Way to Goal Business Insights delights our clients because we are…

  • Enthusiasts - Passionate specialists in health and wellness with a strong foundation in healthcare and consumer
  • Inquisitive - Analytical primary researchers and marketing strategists who possess the right techniques to  answer the toughest marketing questions
  • Collaborative-Extensive track record working with cross functional teams and agencies
  • Creative Critical Thinkers – Fresh thinking with solid experience in synthesizing customer data and information from varying sources
  • Nimble - Ability to pivot quickly based on changing priorities of the business
  • Impactful - Deliver compelling research reports and sharp presentations

Our lead marketing expert, Doreen Amatelli-Clark, MBA, is a seasoned market research professional, qualitative research consultant/moderator, market research trainer,  and executive interviewer. She has a strong qualitative background in various industries, including  health and wellness, pharmaceutical consumer and small businesses. She has a unique background having experience on global marketing teams as well as with various healthcare marketing firms. 

Doreen enjoys seeing the marketing teams she works with excel. With her experience and guidance, your marketing initiatives will be well grounded and supported by clear results.

"We reached out to Doreen to help us identify  who our target customers were and understand how they behave in our market. She quickly framed our key business questions and outlined an effective plan of action. Her depth of knowledge is not limited to conducting market research but spans to a broader understanding of marketing strategy."

- A Satisfied Client

"My experience in working with Doreen over the years has been more than valuable for my business. I highly recommend Doreen and her team for any market research consulting project you are planning."

- Dr. Sandra Bostwick, Creative Learning Studios


Years of Experience


Custom Market Research Studies


One-on-one Interviews and Focus Groups


Hours of In-depth Interviewing
Canva - Two Woman Chatting

Get In Touch With Us

We serve health and wellness, with foundations in healthcare and  consumer industries, worldwide. If you are interested in our services, do not hesitate to reach out.


Contact Us

Fill out the form below or email us at

  • This field is for validation purposes and should be left unchanged.