Who We Are
Way to Goal is a healthcare business insights consulting firm, uniquely serving pharmaceutical, telehealth/healthcare IT, and wellness industries. Founded by visionary Doreen Amatelli-Clark in 2004, the Way to Goal team is distinguished by our unique breadth of experience totaling nearly 30 years, and our expertise in leading both qualitative and quantitative research in the healthcare space. Our insights provide marketing teams with an accurate perspective on current competing technologies and products in the healthcare market, allowing them to make the best decisions for their product.
30
YEARS
EXPERIENCE
To quote a Way to Goal team member…
What Way to Goal does is rare and in high demand. That combination of skill and rarity is what drives our success.
Company History
Through Doreen’s history and expertise in both the corporate and agency healthcare market research industries, she was inspired to launch her own firm to help companies in the market make knowledge-based decisions.
Way to Goal’s initial success was driven by her already commanding presence in the market research space and her strong relationships with notable industry players. She has continued to lead Way to Goal since its launch.
The present team brings over 30 cumulative years of experience to the craft. The team is known for their established positions in the pharmaceutical, biotechnology, and expanding telehealth industries.
Meet the Team
Doreen Amatelli-Clark (MBA) CEO and Owner
Doreen helps marketing organizations find their way toward the path of success by assisting them in making the most effective business...
Doreen Amatelli-Clark (MBA)
CEO and Owner
Doreen helps marketing organizations find their way toward the path of success by assisting them in making the most effective business decisions. She is a senior market researcher and moderator with a strong qualitative and quantitative background in various industries. Doreen also possesses an exceptional skill set as a marketing/business consultant, project director, client manager, and business owner.
Having more than 25 years of experience, she has gained a unique ability to listen and think strategically to provide actionable insights for her clients’ businesses and marketing plans. She has worked with major corporations such as AT&T and Merck & Co., Inc. as well as consulting firms in marketing research and marketing and finance. Doreen is also knowledgeable in the fields of pharmaceutical, health care, IT, telecommunications, and other small businesses.
Salma Kemmou (MBA) Director of Market Research
Salma Kemmou is currently the Director of Market Research and Moderator at Way to Goal Business Insights. Over the last five years, she has applied her...
Salma Kemmou (MBA)
Director of Market Research
Salma Kemmou is currently the Director of Market Research and Moderator at Way to Goal Business Insights. Over the last five years, she has applied her quantitative and qualitative background to manage projects from a number of companies in the pharmaceutical/healthcare field. She has extensive experience conducting one-on-one, in-person and telephone interviews across a variety of therapeutic areas in the pharmaceutical, nutraceutical and biotech industries.
Salma received her Bachelor’s degree from Arizona State University in Psychology with a Pre-Med emphasis in and went on to pursue her Masters in Global Affairs and Management from Thunderbird School of Global Management. Throughout her career, she also has worked at Overstock Inc, where she managed a variety of marketing projects involving digital media marketing, content creation, and trend and user research, and brand concept development. Additionally, she worked at BioAccel where she designed, recruited and conducted market research studies for startup Biotech companies in the Southwest region. She continuously utilizes her analytical and strategic thinking skills to help fulfill clients marketing goals.
Neha Varma (BS) Behavioral Science Analyst
Neha is a Behavioral Science Analyst at Way To Goal, LLC with over nine years of wet lab research experience and three years of clinical research...
Neha Varma (BS)
Behavioral Science Analyst
Neha is a Behavioral Science Analyst at Way To Goal, LLC with over nine years of wet lab research experience and three years of clinical research experience ranging from biomedical engineering, hepatocellular carcinoma drug development to autism neuronal suppression. Using her degree in Cognitive and Behavioral Neuroscience from UC San Diego, Neha has been able to apply behavioral science methods in a range of industries including the life sciences, business, and politics. She is currently a Regional Lead for MIT Media Lab specifically working on digital contact tracing and a Digital Tools Manager on a presidential campaign. She also volunteers as a Crisis Counselor in her free time. Her experience in behavioral science, quantitative and qualitative analysis, healthcare, and project management makes her a key member of our team.
Smita Sahay (M.D./Ph.D.) Market Research Analyst
Smita is a Market Research Analyst at Way to Goal, LLC with over six years of research experience. Much of her past research has involved...
Smita Sahay (M.D./Ph.D. Candidate)
Market Research Analyst
Smita is a Market Research Analyst at Way to Goal, LLC with over six years of research experience. Much of her past research has involved investigating large patient datasets using bioinformatics tools to analyze the underlying causes of neurodegenerative diseases in the general population. At Way to Goal, LLC, she conducts both quantitative and qualitative research studies that offer marketing insights to biomedical companies looking to increase the market share of their products. She is knowledgeable in research project development, study design, biomedical technology, and the healthcare industry in general. Smita received her Bachelor of Science degree in Bioengineering: Bioinformatics from UC San Diego in 2017 and is currently pursuing her M.D. and Ph.D. degrees in Neuroscience & Neurodegenerative Diseases through the dual-doctorate track at The University of Toledo.