We reached out to Doreen to help us identify  who our target customers were and understand how they behave in our market. She quickly framed our key business questions and outlined an effective plan of action. Her depth of knowledge is not limited to conducting market research but spans to a broader understanding of marketing strategy.

A Satisfied Client

My experience in working with Doreen over the years has been more than valuable for my business. I highly recommend Doreen and her team for any market research consulting project you are planning. 

Dr. Sandra Bostwick, Creative Learning Studios

Marketing Professionals You Can Rely On

We are medical and healthcare market research consulting professionals who thrive on helping our clients solve their marketing and business challenges. Our clients rely on us as a valuable resource for a wide range of marketing research studies especially to address their most complex business problems. Like good detectives, we are driven by a strong curiosity to understand both the customers’ rational drivers of behavior as well as their underlying motivations and mindsets. Whether it is an in-depth market understanding project, user testing or a branding study, our skills, experience and critical thinking are the secrets to the success of our clients’ qualitative market research studies.

bi2o

Doreen Amatelli-Clark, MBA

Marketing Expert and Owner

Doreen helps marketing organizations find their way toward the path of success by assisting them in making the most effective business decisions. She is a senior market researcher and moderator with a strong qualitative and quantitative background in various industries. Doreen also possesses an exceptional skill set as a marketing/business consultant, project director, client manager, and business owner.

Having more than 25 years of experience, she has gained a unique ability to listen and think strategically to provide actionable insights for her clients’ businesses and marketing plans. She has worked with major corporations such as AT&T and Merck & Co., Inc. as well as consulting firms in marketing research and marketing and finance. Doreen is also knowledgeable in the fields of pharmaceutical, health care, IT, telecommunications, and other small businesses.

Works and Achievements

Specifically, Doreen:

  • Has directed more than 400 qualitative and quantitative marketing research projects
  • Has conducted more than 1,000 one-on-one interviews and focus groups in a variety of therapeutic areas and across every stage of the product development cycle
  • Possesses a wide range of experience with various respondent types in both the office and hospital settings, including:
    • Physicians
    • Specialists
    • Mid-Level Practitioners
    • Nurses
    • Patients
    • Caregivers
    • Pharmacists
    • Medical Administrators
    • Chief Executive Officers (CEOs)
    • Chief Marketing Officers (CMOs)
  • Has experience in various medical/disease areas, devices and diagnostics/genetic testing, and lifestyle conditions
  • Has delivered the well-received training course, Qualitative Research Moderator Training, to marketing consulting organizations and companies
  • Has an intuitive and analytical approach to anticipating and diagnosing business problems and identifying strategic market opportunities
  • Is certified in coaching interview skills and neuro-linguistic programming—an approach for modeling excellence in rapport, influence, creativity, and insightfulness through interpersonal communication
  • Has excellent writing skills to communicate actionable marketing implications derived from research findings
  • Finished her Master of Business Administration degree, bachelor’s degree in marketing, and other certifications in marketing research, executive career coaching, and neuro-linguistic programming

Therapeutic Areas

Doreen has extensive experience in the following therapeutic areas:

  • Alzheimer’s Disease
  • Antiplatelets/Anticoagulants
  • Asthma
  • Atrial Fibrillation (AF)
  • Cardiology/Cardiovascular (Coronary Artery Disease, Antihypertensive, Cholesterol Lowering)
  • Cataract Surgery/Ophthalmology
  • Chronic Obstructive Pulmonary Disease (COPD)
  • Cutaneous T-Cell Lymphoma (CTCL)
  • Depression/Anxiety
  • Dermatology
  • Diabetes (Pharmaceutical and Devices)
  • Dry Eye Disease/Ophthalmology
  • Erectile Dysfunction (ED)
  • Female Sexual Dysfunction
  • Fragile X Syndrome
  • Guarantee and Loyalty Programs
  • Gynecology/Human Papillomavirus (HPV)/Genital Warts
  • Hemophilia A and B
  • Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS)
  • Hyperlipidemia
  • Hypertension
  • Hydrosurgical Debridement
  • Insomnia
  • Irritable Bowel Syndrome/Chronic Constipation
  • Kidney Transplant
  • Lupus
  • Multiple Sclerosis
  • Medical Devices/Injectables
  • Methicillin-Resistant Staphylococcus Aureus (MRSA)
  • Neo- and Pre-Natal Diseases and Genetic Testing
  • Nebulizers/Aerosolized Medications
  • Neuropathy (Diabetic)
  • Obesity/Weight Disorders
  • Oncology (Breast, Gastric, Lung, Colorectal, Leukemia, Prostate, Multiple Myeloma, Lymphoma, and Basal Cell Carcinoma)
  • Oncology Systems and Technologies
  • Orthopedic (Hyaluronic Acid for Knee Injections)
  • Overactive Bladder
  • Osteoporosis
  • Peyronie’s Disease
  • Plaque Psoriasis
  • Psoriatic Arthritis
  • Blood/Plasma Delivery in Emergency Services (Freeze-Dried Plasma)
  • Proton Pump Inhibitors
  • Pulmonary Arterial Hypertension/Pulmonary Hypertension
  • Parkinson’s Disease
  • Pain/Arthritis Management
  • Payor Research/Donut Hole
  • Psoriasis
  • Rheumatoid Arthritis
  • Radiotherapy Systems and Technology
  • Schizophrenia
  • Sepsis
  • Sleep Disorder/Continuous Positive Airway Pressure (CPAP)
  • Smoking Cessation
  • Testosterone Replacement Therapy
  • Urinary Incontinence
  • Vaccines (Flu)
  • Vascular Access Devices/Peripherally Inserted Central Catheter (PICC)
  • Veterinarian
  • Women’s Health (Endometriosis)
  • Wound Care

Experienced in Various Methodologies and Markets

Doreen has conducted face-to-face and phone interviews. She is also experienced in conducting interviews through different platforms such as web-telephone, dyads, and triads. Doreen also facilitates mini groups, large focus groups, and bulletin board or online virtual groups. You can rely on her to be knowledgeable when it comes to the following:

  • Advisory Board (Patient and Health Care Provider)
  • Customer Buying Process
  • Customer Satisfaction
  • Consumer TV and Print Advertising Testing
  • Concept/Product/Message Testing
  • Design/Redesign Optimization
  • Direct Mail Testing
  • Ethnographic/In-Office Studies
  • Detail/Visual Aid Testing
  • Direct-to-Consumer Evaluation
  • Key Opinion Leader/Expert Interviews
  • Patient/Caregiver Research
  • Market Needs/Gap Analysis
  • Market Assessment
  • Market Landscape/Understanding
  • Market/Brand Positioning
  • Market/Brand Message Testing
  • Market/Customer Profiling
  • Patient/Customer Journey
  • Patient Flow
  • Sales Simulation/Visual Aid Testing
  • User Experience and Usability Testing (Website/Application/Software)
  • Voice of the Customer Studies
  • Welcome/Starter Kit Evaluation
sel

Salma Kemmou, BS

Research Analyst

Salma is a market research intern with three years of research experience. She is knowledgeable in both qualitative and quantitative studies and has an analytics background for pharmaceutical, health care, academia, and small businesses. Her ability to think methodologically allows her to provide insightful recommendations for clients' business and marketing strategies.

Aside from pursuing a career in market research, Salma:

  • Has been involved in nine major research projects
  • Has managed, collected, and analyzed qualitative and quantitative data in a variety of therapeutic areas across many stages of the product development cycle
  • Conducted research for:
    • Market Assessment of Psoriasis Treatment Regimes
    • Market Needs/Gap Analysis for a Cosmeceutical Company
    • Visual Aid Concept Testing for Antiplatelet/ Proton-Pump Inhibitor (PPI) Drugs
    • Drug Awareness and Customer Perception of Antiplatelet Treatment
  • Has experience with many respondent types including physicians and patients
  • Worked with physicians and patients in a range of disease areas including:
    • Hormone Therapy (Estrogen Replacement Therapy)
    • Chronic Skin Diseases (Psoriasis and Minimally Invasive Cosmetic Treatments)
    • Cardiology (Myocardial Infarction and Stroke)
    • Gastroenterology
  • Has proficient oral and verbal writing skills to effectively communicate actionable recommendations derived from research findings
  • Finished a bachelor’s science degree in psychology, with a focus on biology
  • Pursues a master’s degree in global affairs and management

Experienced in Various Therapeutic Areas

  • Cardiovascular/Antiplatelet Therapy
  • Proton-Pump Inhibitor Treatments
  • Psoriasis Treatments
  • Cosmeceuticals Specifically for Laser Treatments
  • Hypertension Treatments
  • Estrogen Therapy

Methodologies Used for Market Research

  • Concept/Product/Message Testing
  • Sales Aid Testing
  • KOL/Expert Interviews
  • Market Needs/GAP Analysis
  • Market Assessment
  • Patient Flow
  • Market/Customer Profiling
  • Clinical Trial Assessment