Customized Market Research Methods and Approach

At Way to Goal, LLC, we conduct qualitative research studies that offer marketing insights to businesses.
We have expertise in the following digital and in-person methodologies, including: 

  • One-on-One Interviews (Face-to-Face and Telephone Interview)
  • Web-Telephone Interviews
  • Dyad Interviews
  • Mini-Group Discussions
  • Large Focus Group Discussions
  • Ethnographic Interviews
  • Bulletin Board/Online Virtual Group Discussions
  • Advisory Board Facilitation

We also develop supporting materials for market research projects including screening questionnaires, discussion guides, stimuli preparation, executive-ready report presentation, and full project management. All offered to companies in the area  of health care, pharmaceutical, and consumer products.

Our Approach

We begin every project with the strategic result in mind—fully understanding the business or marketing decisions in question.  In collaboration with your team, we take the time to outline the scope and priorities of the research that support the key business decisions. Specific objectives of the research directly guide the customized approach to study design, methodology and material development along a timeline tailored around your team's milestones. Our executive-ready reports communicate key strategic insights and actionable business implications.

Types of Studies We Provide

  • Advisory Board (Patient and Health Care Provider)
  • Customer Buying Process
  • Customer Satisfaction
  • Consumer TV and Print Advertising Testing
  • Concept/Product/Message Testing
  • Design/Redesign Optimization
  • Direct Mail Testing
  • Ethnographic/In-Office Studies
  • Detail/Visual Aid Testing
  • Direct-to-Consumer Evaluation
  • Key Opinion Leader/Expert Interviews
  • Patient/Caregiver Research
  • Market Needs/Gap Analysis
  • Market Assessment
  • Market Landscape/Understanding
  • Market/Brand Positioning
  • Market/Brand Message Testing
  • Market/Customer Profiling
  • Patient/Customer Journey
  • Patient Flow
  • Sales Simulation/Visual Aid Testing
  • User Experience and Usability Testing (Website, Apps, Product)
  • Voice of the Customer Studies
  • Welcome/Starter Kit Evaluation

Therapeutic Areas of Research

  • Alzheimer’s Disease
  • Antiplatelets/Anticoagulants
  • Asthma
  • Atrial Fibrillation (AF)
  • Cardiology/Cardiovascular (Coronary Artery Disease, Antihypertensive, Cholesterol Lowering)
  • Cataract Surgery/Ophthalmology
  • Chronic Obstructive Pulmonary Disease (COPD)
  • Cutaneous T-Cell Lymphoma (CTCL)
  • Depression/Anxiety
  • Dermatology
  • Diabetes (Pharmaceutical and Devices)
  • Dry Eye Disease/Ophthalmology
  • Erectile Dysfunction (ED)
  • Female Sexual Dysfunction
  • Fragile X Syndrome
  • Guarantee and Loyalty Programs
  • Gynecology/Human Papillomavirus (HPV)/Genital Warts
  • Hemophilia A and B
  • Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS)
  • Hyperlipidemia
  • Hypertension
  • Hydrosurgical Debridement
  • Insomnia
  • Irritable Bowel Syndrome/Chronic Constipation
  • Kidney Transplant
  • Lupus
  • Multiple Sclerosis
  • Medical Devices/Injectables
  • Methicillin-Resistant Staphylococcus Aureus (MRSA)
  • Neo- and Pre-Natal Diseases and Genetic Testing
  • Nebulizers/Aerosolized Medications
  • Neuropathy (Diabetic)
  • Obesity/Weight Disorders
  • Oncology (Breast, Gastric, Lung, Colorectal, Leukemia, Prostate, Multiple Myeloma, Lymphoma, and Basal Cell Carcinoma)
  • Oncology Systems and Technologies
  • Orthopedic (Hyaluronic Acid for Knee Injections)
  • Overactive Bladder
  • Osteoporosis
  • Peyronie’s Disease
  • Plaque Psoriasis
  • Psoriatic Arthritis
  • Blood/Plasma Delivery in Emergency Services (Freeze-Dried Plasma)
  • Proton Pump Inhibitors
  • Pulmonary Arterial Hypertension/Pulmonary Hypertension
  • Parkinson’s Disease
  • Pain/Arthritis Management
  • Payor Research/Donut Hole
  • Psoriasis
  • Rheumatoid Arthritis
  • Radiotherapy Systems and Technology
  • Schizophrenia
  • Sepsis
  • Sleep Disorder/Continuous Positive Airway Pressure (CPAP)
  • Smoking Cessation
  • Testosterone Replacement Therapy
  • Urinary Incontinence
  • Vaccines (Flu)
  • Vascular Access Devices/Peripherally Inserted Central Catheter (PICC)
  • Veterinarian
  • Women’s Health (Endometriosis)
  • Wound Care

Learn More

For more information about our services, feel free to get in touch with us. We look forward to hearing from you.