About us

About Doreen

Doreen Amatelli-Clark, MBA, CEC

As a certified professional development coach and business consultant, I work to provide my clients
the insights and guidance they need to excel in their self-employed businesses.

I bring over 25 years business experience in management, marketing, research, sales, and finance
working in large corporations like AT&T and Merck & Co as well as very small consulting companies
with only 10 people. I always knew I was an entrepreneur at heart. After making the jump to self-employment over 10 years ago, I’ve never looked back. Personally, I have started multiple self-employed businesses from scratch including business coaching, corporate marketing consulting, independent sales, and real estate investing. My formal and on-the-job training has been the foundation to know what works and what doesn’t in terms of being self-employed and running a small business. I continually strive to help clients take that leap toward starting and running their own businesses. My passion is to share my knowledge with others who are on their own self-employment journey.
  • M.B.A in Business
  • B.S. in Marketing
  • Board Certified Coach
  • National Association of Professional Women, Chief Marketing Officer
  • Certified, Institute of Professional Excellence in Coaching
  • Certified, International Coach Federation
  • Past President of New Jersey Women's Business Association

Contact me at Doreen@waytogoal.com for more information.