Illuminating the Path to Better Business Decisions

Reach Your Business Goals With Effective Marketing Research

Way to Goal, LLC provides outstanding insights to help businesses develop optimal marketing strategies.
You can rely on us to design and conduct customized market research studies with innovative approaches and deliver actionable marketing insights that help your business reach your business goals.

Why Choose Us

Our marketing expert, Doreen Amatelli-Clark, MBA, is a seasoned market research professional, qualitative research consultant/moderator, market research trainer,  and executive interviewer. She has a strong qualitative background in various industries, including pharmaceutical, health care, information technology, telecommunications, and other small businesses. She has a unique background having experience on global marketing teams as well as with various healthcare marketing firms.

Doreen enjoys seeing the marketing teams she works with excel. With her experience and guidance, your marketing initiatives will be well grounded and supported by clear results.


Years of Experience


Custom Qualitative Market Research Studies


One-on-one Interviews and Focus Groups


Hours of In-depth Interviewing

Get In Touch With Us

We serve health care, pharmaceutical, and consumer industries, worldwide. If you are interested in our services, do not hesitate to reach out to us.


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