Illuminating the Path to Better Business Decisions

Reach Your Business Goals With Effective Marketing Research

Way to Goal Business Insights provides outstanding insights to help businesses develop optimal marketing strategies.
Through innovative market research design and novel customer insight interview techniques, Way to Goal Business Insights delivers rapid-turnaround, custom, qualitative market research that contribute outstanding insights about your customers and your products within the competitive environment.

Why Choose Us

With us  as your marketing thought-partner, we work as an extension of your insights team to discover fresh “a-ha’s” about your customers and market.  Way to Goal Business Insights delights our clients because we are…

  • Enthusiasts - Passionate specialists in health and wellness with a strong foundation in healthcare and consumer
  • Inquisitive - Analytical primary researchers and marketing strategists who possess the right techniques to  answer the toughest marketing questions
  • Collaborative-Extensive track record working with cross functional teams and agencies
  • Creative Critical Thinkers – Fresh thinking with solid experience in synthesizing customer data and information from varying sources
  • Nimble - Ability to pivot quickly based on changing priorities of the business
  • Impactful - Deliver compelling research reports and sharp presentations

Our lead marketing expert, Doreen Amatelli-Clark, MBA, is a seasoned market research professional, qualitative research consultant/moderator, market research trainer,  and executive interviewer. She has a strong qualitative background in various industries, including  health and wellness, pharmaceutical consumer and small businesses. She has a unique background having experience on global marketing teams as well as with various healthcare marketing firms. 

Doreen enjoys seeing the marketing teams she works with excel. With her experience and guidance, your marketing initiatives will be well grounded and supported by clear results.


Years of Experience


Custom Qualitative Market Research Studies
Canva - Two Woman Chatting


One-on-one Interviews and Focus Groups


Hours of In-depth Interviewing

Get In Touch With Us

We serve health and wellness, with foundations in healthcare and  consumer industries, worldwide. If you are interested in our services, do not hesitate to reach out.


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